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Major Wireless Carriers Unite To Fight Texting While Driving

Updated: Saturday, August 3 2013, 04:12 PM CDT

AT&T has been waging a battle against texting while driving since 2009 with a campaign called "It Can Wait."  It targets young drivers with ads, live presentations and traveling simulators.   All of them are designed to get the message out that texting is something that can wait until you get to your destination.


Now AT&T is being joined by its biggest competitors in an advertising blitz this Summer to spread the "It Can Wait" message everywhere.  This multi-million dollar campaign is unusual -- not just because it unites rivals -- but because it has the cell phone companies warning against the dangers of their own products.


AT&T is being joined in the effort by Verizon, Sprint, T-Mobile and more than 200 organizations.  Besides TV and radio, the new campaign will include the Goodyear blimps, in-store displays, community events, social media outreach and a national tour of AT&T’s texting while driving simulators.


39 States and the District of Columbia already ban text messaging for all drivers.  Texas has a statewide ban working its way through the legislature, but it's not clear whether it will become law this session.


If you would like to learn about KEYE TV's efforts to make our streets safer, check out the No Text Zone on keyetv.com.


By Fred Cantu

Major Wireless Carriers Unite To Fight Texting While Driving


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