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President Obama, March Madness, And The Affordable Care Act

Updated: Monday, March 17 2014, 02:35 AM CDT

With less than two weeks left to sign up for The Affordable Care Act, The White House is joining in on the excitement of March Madness.


Starting this week, President Obama's new campaign encouraging Americans to sign up for health care takes center court.


Open enrollment closes March 31st. Those who don't sign up will pay a penalty.


The White House will also release a "16 sweetest reasons to get covered bracket."


Magic Johnson, Alonzo Mourning and LeBron James will help make the pitches on television, radio, digital, online, and social media.

President Obama, March Madness, And The Affordable Care Act


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