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Hasselhoff Still Hot In New England

Updated: Saturday, August 3 2013, 09:47 PM CDT
One Boston-area store can barely keep its latest ad for iced coffee in stock. But it's not the cup of Joe that's creating a frenzy. It's the life-sized cut-outs of "Baywatch" star David Hasselhoff! 

David Hasselhoff works for Cumberland Farms. His face is everywhere, trying to people to buy a refreshing iced coffee. The cut-outs are being stolen from stores all over New England. 

The signs are so popular; the employees have stores keep a close eye on them so they don't walk right out the door. A store in Braintree hasn't had any stolen yet, but that doesn't mean people don't want get their hands on the Hoff.

Why do people want this poster so bad?

Cumberland Farms says, "Although we are flattered our customers have become attached to our iced coffee ads, we do not encourage theft. The Hoff is there for all to enjoy."

They also said they don't know how many ads have been stolen, but they keep getting calls from stores for replacements.

In Somerville, MA they're just waiting for the Hoff to take off.

Ryan SchulteisHasselhoff Still Hot In New England

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