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John Paul DeJoria on giving and 'Success Unshared is Failure'
He may be the most interesting man in the world.
From rags to riches and then some, billionaire John Paul DeJoria points to a cabana at the end of his pool on his beautiful property along the Colorado River.
"This is my global headquarters for everything I'm involved in is right here in Austin, Texas," DeJoria said beaming.
DeJoria is a self-made billionaire. His daily commute is a short walk outside of his home to the end of a rectangular, negative edge pool with Italian tiles. He opens an extra-large door that leads into a window filled room with a modest desk, a bar and a low sofa.
The office has a fireplace and a hip vibe. But there is one thing that is noticeably absent in this office for such a high powered executive… a computer.
"I don't do email," DeJoria said. "Never have. I would be inundated if I did."
He manages all of his signature brands like Paul Mitchell professional hair care products from a modest desk.
"Paul Mitchell has done very, very well during these times, Patrón needless to say, straight up," DeJoria said as he motioned his hand to the sky.
Patrón is DeJoria's top-shelf tequila company he started in 1989.
"We use only the finest Highlander Weber Blue Agave," DeJoria said.
Now he is launching a new venture called Renew Logic to recycle old electronics from big corporations like Dell and Samsung.
"We take it apart and reuse it," DeJoria said. "Any of the metals in there we take apart and make sure they're reused someplace."
But for DeJoria to have his hand in it, the business must give back to the environment and the community. He counsels the CEO of Renew Logic in his office saying, "Success unshared is failure."
'(It) gives us an opportunity to do something really good for the environment but at the time we're creating jobs," Renew Logic CEO Gary Stephens said.
Now as DeJoria looks to the future of his empire he has some concerns.
"There's a lot of controversy around Donald Trump," DeJoria said.
He knows Trump but he didn't vote him mainly because of his record on the environment, among other things.
"He made some statements that weren't true," DeJoria said. "Thousands of people sued him because he didn't pay them. And I happen to know a few of those people who he owes several thousands to and said no, 'no I'll only give you this much' and they have no choice. That's the bad part, right. And his ego. The guy's got quite an ego."
But DeJoria says we need to stay positive and he's not going to give up on him just yet.
"He knows you've gotta balance the budget and I don't think we've had a president in there, in I don't know in how many decades or lifetimes, that was a business man," DeJoria said.
DeJoria faces what's ahead with the same attitude he's faced other challenges and circumstances in his life. He smiles and answers with a glass half full attitude.
"So I think if we see along the way maybe he tempers his comments or thinks before he says something, we may end up, let's give him a chance, as a good president," DeJoria said. "I hope so for everybody."
As he wraps up another day at the office, he says the key to his success is simple. He says giving back will bring you more joy and success than you could ever measure.
"When you give to somebody and ask absolutely nothing in return you'll get the greatest high you'll ever have in your life," DeJoria said.
DeJoria is part of the giving pledge. Along with more than 150 billionaires, he's pledged to give away half of his fortune before he dies or when he dies. He says he wants President Trump to join the club.