- Friday Night Rivals - Week 0
- Friday Night Rivals: Get all the scores here!
- Katrina 10: Javan's Storm Story
- Cowboys Drop Preseason Game to 49ers
- Few QB Highlights in Texans Loss to Denver
- Baylor Player Sentenced To 6 Months Of Jail For Sex Assault
- Texas State 'Well Equipped" for Florida State
- Cowboys, Rams End Practice Early After Fights Break Out
- Spieth Short at PGA, but Takes Over Number One
- Spieth Stalks 3rd Major of Year
- In a Class of Their Own
- Court sketches of Tom Brady cause social media flurry
- Feds detail why they want Lance Armstrong's medical records
- Longhorns Leadership: Does QB Demeanor Matter?
- Texas Trifecta: Breakout Players
- Omar Uresti Gets Another Major Shot
- Wimberley's Recovery With a Nice Ring
- The Fate of TCU's 2015 Season
- WWE Hall of Famer Roddy Piper dies at 61
- Tom Brady's suspension upheld by NFL Commissioner Roger Goodell
- 2015 Big 12 Wooly Bully
- Astros move up Taylor Swift concert for possible playoff run
- No Spieth Slam: Jordan Comes Up Short at Open
- Steve Patterson: Keep the Change?
- Longhorn Taylor Funk Wins 109th Southern Amateur
- Steve Patterson Under Pressure
- Mason Crosby "Kicks It" Back at Home
- Oh, Deere! Spieth Wins Another John Deere Classic
- That's a Rap: Texas Exes Dish on Daje
- Spieth Shoots Career Best 61 to Lead John Deere
- Winners Crowned at UA/Jordan Spieth Championship
- Jordan Spieth Wins U.S. Open
- Longhorns Lend a Hand in Wimberly
- Spieth Stands 18 Holes from U.S. Open Title
- UT Austin announces independent review of basketball academics
- Diamond Departures for Longhorns
- World Cup Company at UT
- Massive Surf Park Coming To Austin In 2016
- Texas Season Ends with 8-1 Loss to DBU
- Oregon State's Eckert Has Texas Ties
- Texas Wins Big 12 Baseball Title
- Texas to Play for Big 12 Baseball Title
- A Dom-inant Lacrosse Presence
- Shaka Smart 1 on 1: Part II
- Shaka Smart 1 on 1: Part 1
- Josh Hamilton Returns to Round Rock
- Pfast Pflugerville Pfamily
- NFL Finds Patriots Employees Probably Deflated Balls
- Cowboys Catch Free-Falling Gregory
- Malcom Brown Drafted by Patriots
Steve Patterson: 5 Months Into the Job
Updated: Wednesday, April 2 2014, 06:05 AM CDT
AUSTIN, Texas (AP) Texas athletic director Steve Patterson has his eye on China and the Middle East as vast new markets to expand the Longhorns burnt orange brand around the globe.The leader of the nations wealthiest athletic program also insisted Tuesday that university athletes are students, not employees. If they want to be treated as workers, they should turn pro, Patterson said.Professional athletics is something completely different, Patterson said, addressing last weeks ruling by a regional director of the National Labor Relations Board that Northwesterns football team can be considered employees and have the right to form what would be the nations first union for college athletes.
If youre a football player coming out of high school that decides you want to go to the pros, go take up your issue with (NFL Commissioner) Roger Goodell, the owners and the union, Patterson said. Thats your place to go, if you want to go play professional football, if you want to go be an employee.
If you want to go play professional basketball, go the D-league, knock yourself out, then in the draft to the NBA, Patterson said. Thats your place if you want to be an employee, if you want to be a professional. This is not your place, Patterson said, tapping his finger on his desk.
This is a free country. You can make that choice all day long. Knock yourself out, he said. This is student athletics.
Patterson clearly has had an eye on making money for the program he took over in November 2013 and sees huge potential in new markets.Texas is already in agreement with the Pac-12 to play Washington in mens basketball in China in November 2015. Patterson acknowledged Tuesday hes also had some early discussions playing sports in Dubai. He didnt say which sport or when, but noted that part of the world has many Texas alumni working in the oil and gas industries.
Patterson called athletics the front porch for the university and its ability to draw students, faculty and donors from around the world.
But he showed no interest in resuming a rivalry with a school just 100 miles away: Texas A&M. The Longhorns-Aggies rivalry that started in 1894 ended in 2011 when the Aggies left the Big 12 for the Southeastern Conference.
Theres a lot of great tradition in the rivalry. At some point in the future, does it make some business sense, some branding sense to play again? I dont know. Its not at the top of my list, Patterson said.
Im more focused in how do we grow the footprint of the department beyond what separates College Station and Austin, he said.