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Facebook Adds More Personal Touches To News Feed
Facebook CEO Mark Zuckerberg has unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.
The makeover will carve out more space to show the billions of photos and videos that are being posted on Facebook each month. The redesign, which began rolling out Thursday, also ushers in more ways for users to control the types of posts that appear in their feeds.
Zuckerberg says he wants the News Feed to become more like a digital newspaper filled with compelling information tailored for each user.
The changes are Facebook's attempt to learn more about its users and keep people coming back so the company can sell more advertising.
A More Content-Rich Interface Across All Platforms (desktop, mobile, tablet)
The News Feed is the main stream where Facebook users see posts from themselves, their friends and family, brands they Like (and that their friends/family like if EdgeRank, Facebook’s content choosing algorithm dictate), games, etc. It’s the main place in Facebook’s interface where users interact with content and has been one of the most poorly designed. As Julie Zhuo, Director of Design at Facebook pointed out today, with less than 40% of screen space going to content (with the rest favoring ads and user tools), it’s time to give users more of what they want: space for content and lots of it.
The current newsfeed section will be expanded drastically to make room for:
• larger photos
• more compelling image galleries
• larger videos
• event listings that better show which of your friends/contacts are attending
• sponsored stories
• downplayed Facebook ads (none were present in the presentation slides)
• better visual representations of content shared from other social platforms (Pinterest, etc.)
Users will have more control over how they view and sort their News Feed:
• chronological view option which lets you see content in terms of time posted
• better subscription features to let users follow friends, brands, music, photos, games, videos
• no mention of if a promoted posts/brand feed will be present
Mobile, Desktop and Tablet interfaces will be more consistent across the user experience:
• matching design interfaces with less variation across each device
• better navigation panels so users don’t have to continually switch between menus and content
• better chat window design that doesn’t “get lost” on mobile and smaller tablet devices
(Associated Press contributed to this report.)